Plain facts underscore just what a mess we have made of things. The UN Report: Nature’s Dangerous Decline ‘Unprecedented’; Species Extinction Rates ‘Accelerating’ leads off with a chilling summary and a bit of hope:

Current global response insufficient;
‘Transformative changes’ needed to restore and protect nature;
Opposition from vested interests can be overcome for public good
Most comprehensive assessment of its kind;
1,000,000 species threatened with extinction.


“Opposition from vested interests can be overcome for public good.” So how do we this? We can use the tools and methods that have been employed in the past and still today that encourage us to disregard the feelings of others and to consume without thinking or caring.


Today, it is likely every vested interest group employs people who have degrees in advertising. Advertising works. People smoked cigarettes for decades after if became apparent that they were shortening their lives and the lives of those around them. It’s probably not a coincidence that ads promoting cigarettes were so common.



If ads promoting kindness to animals were common, we would see a stronger shift toward a vegan ethic and away from harming animals. And so, we continue to engage in direct action for animals through letter writing, leafleting, education about the scope and horror of what is being done to animals, but we are committing an overwhelming part of our resources to advertising on behalf of animals.
We hope you will join us in this advertising campaign. Financial resources are the limiting factor on the number of ads we can run. If you have an ad idea, tell us about it. Are you a graphic artist? Design an ad. We might not use you suggestion, but then again, we just might.Currently, we have ads in theaters in Stephens Point, Madison, and Milwaukee. A new billboard is going up in Madison — replacing the one we ran for 3 months, we have just bought another month of TV commercials in Madison on NBC-15 and the CW.